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Beauty Industry

February’s Top Searched Beauty Brands & Categories

Brandefy releases data for February 2023.

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By: Charlie Sternberg

Associate Editor

Beauty comparison app Brandefy has released its data on the top searched beauty brands and categories from February 2023. 
 
With an active and engaged community of users (the app has been downloaded over half a million times and receives about 90k community inquiries each month; the brand also has 346k followers on IG), Brandefy’s insights are valuable.
 
See the data below:

Top Searched Brands:

  1. Drunk Elephant

  2. Charlotte Tilbury

  3. Fenty

  4. Tarte

  5. Tatcha

  6. Makeup by Mario

  7. Rare Beauty

  8. Glow Recipe

  9. Nars

  10. Glossier

Top Searched Categories:

  1. Vitamin C

  2. Contour

  3. Setting Spray/Powder

  4. Foundation

  5. Tinted SPF/Moisturizer

  6. Retinol

  7. Bronzer

  8. Primer

  9. Blush

  10. Mascara

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